Fouad Muhammed
Design Manager & UX/UI Lead · 14+ Years
For more than 14 years, I've helped organizations transform complex business challenges into products people actually want to use — across fintech, enterprise, marketplace, and government. Today I build high-performing design teams, grow designers, and shape product and UX strategy. Nielsen Norman Group Certified and a Top 1% Mentor on ADPList.
Cairo, Egypt
Design Manager + UX Lead
Currently available
Years
Sectors
ADPList
June 2022 — Present · Egypt
Arabian Systems
Design Manager / UX UI Lead
Leading and mentoring the UX/UI team across Emirates Auction digital platforms. Setting the design vision, conducting user research and competitor benchmarking, facilitating design thinking workshops, analyzing heatmaps + session recordings, and leading a comprehensive redesign of the website and mobile app experience.
June 2018 — June 2022 · Baghdad, Iraq
Unicom Group
UX Lead & Business Analyst
Defined functional and technical requirements for digital platforms across governmental sectors. Led UX alongside business analysis, delivering high-fidelity prototypes that bridged stakeholders and development. Facilitated workshops, interviews, and smooth handoff to engineering by documenting UX specs.
July 2016 — June 2018 · Egypt
Pentavalue
Product Manager
Directed UX team operations and product development cycles. Defined product roadmaps, prioritized business needs based on user research and stakeholder input, and delivered user-centered solutions across web and mobile platforms.
Feb 2016 — June 2016 · Egypt
UTrust
UX Consultant
Advised on UX strategy and business requirements for website and mobile app projects. Collaborated with development and product teams to align user needs with technical solutions.
Nov 2014 — Jan 2016 · Egypt
Tawasol IT
UX Team Leader
Led a cross-functional team in delivering user-centric web and mobile applications. Conducted business analysis, user research, and translated insights into actionable design and functional requirements.
Nov 2013 — Nov 2014 · Egypt
NTG Clarity Networks
Mid-Level Designer / UX Team Lead
Spearheaded interface design and business analysis for 5+ enterprise applications, aligning solutions with business and client objectives. Findings led to fewer critical errors and higher client satisfaction scores.
Apr 2012 — Nov 2013 · Egypt
asgatech
UX Designer
UX design and business analysis for mobile applications across various industries — focused on usability improvements and feature clarity.
Information Technology Institute · Egypt
Information Technology Institute
UX Design Instructor
Trained early-career designers in practical UX methods, tools, and principles — preparing them for real-world digital design roles.
Certified by the industry's foremost authorities.
NNG Certified
Nielsen Norman Group — Certificate ID 1086296. UX Certification with Specialty in Interaction Design.
ADPList Top 1%
Top 1% of ADPList mentors — January & February 2025.
Google UX Design
Certified by Google in UX Design fundamentals and applied practice.
Interaction Design
Interaction Design Foundation — Certified.
A toolkit built across 14+ years.
Design & Research
- UX research, personas, journey mapping
- Wireframing, prototyping, user flows
- Usability testing, A/B testing, audits
- Design systems, accessibility (WCAG)
- Heatmaps, session recording, funnel tracking
- Design thinking workshops
Tools
- Figma, Adobe XD, Miro, Sketch
- Hotjar, Smartlook, Userinterviews
- Google Analytics, GA4
- JIRA, Confluence, Trello, Notion
- Azure DevOps, Microsoft Project
- HTML/CSS, Agile/Scrum
Leadership
- Built and led UX/UI teams
- Design strategies → roadmaps
- KPI & user satisfaction alignment
- Mentored designers + continuous UX
- Data-informed decisions
- Cross-functional collaboration
Soft Skills
- Stakeholder communication
- Empathy & active listening
- Problem solving & critical thinking
- Time management & prioritization
- Adaptability in Agile environments
- Design thinking facilitation
Where it started.
Education
B.Sc Accounting — Faculty of Commerce, Ain Shams University, Cairo, Egypt — 2011.
Languages
Arabic — Native Proficiency
English — Professional Working Proficiency